Application Research of Virtual Reality Technology in Rural Tourism Promotion

Tourism can adapt to the development of the network by nature, so once the virtual technology is developed, it will quickly infiltrate the tourism industry and serve it. In the context of virtual tourism, the application level and content of virtual technology in China's domestic travel websites are different. Virtual tourism technology is a bridge connecting intangible tourism products and tourists. The development of virtual tourism technology reduces the psychological burden of tourists' risks and uncertainties before traveling, and is an important channel for tourism marketing. Based on the characteristics of virtual reality technology, this paper expounds the advantages of using virtual reality technology in rural tourism, and then puts forward the application of virtual reality technology in rural tourism.