Media tools and media traps: some suggestions for ecologists

Although some Australian ecologists are highly experienced in interacting with the media, most probably have little experience in preparing statements for the media, planning media exposure or responding to unsolicited media contacts. This chapter is a brief collection of ideas for dealing with some of the common problems or concerns in the area, which might otherwise escape the attention of busy researchers or academics. It is intended to complement the advice of public relations professionals and to encourage ecologists to share their skills and experiences in media presentation through the electronic and print bulletins of the professional societies and in professionally designed workshops.