Using the value equation to evaluate campaign effectiveness

被引：0

作者：

Neal, WD ^{[1
]}

Bathe, S ^{[1
]}

机构：

[1] ROPER STARCH WORLDWIDE,MAMARONECK,NY 10543

来源：

JOURNAL OF ADVERTISING RESEARCH | 1997年 / 37卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：80 / 85

页数：6

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