The Involvement Concept and The Measurement of Turkish Involvement Scales: Consumer Involvement, Enduring Involvement and Purchase Decision Involvement

This study provides an in-depth understanding of the involvement construct as well as how it is measured in the psychology and consumer behavior literatures. In order to facilitate the use of the involvement construct in Turkish studies, first we present a review of the use of involvement construct in Turkish studies and develop the Turkish versions of the three involvement scales (Consumer Involvement Profiles, Enduring Involvement and Purchase Decision Involvement) associated with high-tech consumer products. Next, we report the reliability, convergent validity and disciriminant validity results associated with the data collected from 216 people in Ankara and Istanbul. Finally, we examine the interrelationships among the subscales of the three involvement constructs and discuss how different types of involvement can be related to each other.