Towards the professionalisation of public relations in Malaysia: Perception management and strategy development

被引：16
|
作者：
Abdullah, Zulhamri [1 ]
Threadgold, Terry [2 ]
机构：
[1] Univ Pertanian Malaysia, Dept Commun, Serdang 43400, Malaysia
[2] Cardiff Univ, Cardiff Sch Journalism Media & Cultural Studies, Cardiff CF10 3NB, S Glam, Wales
来源：
PUBLIC RELATIONS REVIEW | 2008年 / 34卷 / 03期
关键词：
accreditation; exclusive jurisdiction; professionalisation; public relations; sociology of profession;
D O I：
10.1016/j.pubrev.2008.04.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a 'true' profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. (C) 2008 Elsevier Inc. All rights reserved.
引用
收藏
页码：285 / 287
页数：3
相关论文
共 50 条
  • [1] Public Perception Towards Graffiti Art in Malaysia
    Shobri, Nor Izana Mohd
    Sakip, Siti Rasidah Md
    Daud, Noorlida
    [J]. ADVANCED SCIENCE LETTERS, 2017, 23 (07) : 6203 - 6207
  • [2] Assessment on Public Perception Towards the Development of 1Malaysia Youth Cities
    Rabe, Noor Suzilawati
    Osman, Mariana Mohamed
    Abdullah, Muhammad Faris
    [J]. ADVANCED SCIENCE LETTERS, 2017, 23 (07) : 6102 - 6105
  • [3] Strategic Management of Public Relations in Slope Development: Case study in Malaysia
    Tazin, Saidathul Nizah Mat
    Yaakop, Shira Haniza
    [J]. ASIA PACIFIC INTERNATIONAL CONFERENCE ON ENVIRONMENT-BEHAVIOUR STUDIES (AICE-BS 2014BERLIN), 2015, 168 : 302 - 310
  • [4] Towards relationship management Public relations at the core of organisational development
    Phillips, David
    [J]. JOURNAL OF COMMUNICATION MANAGEMENT, 2006, 10 (02) : 211 - +
  • [5] The state of Australian public relations: Professionalisation and paradox
    de Bussy, Nigel M.
    Wolf, Katharina
    [J]. PUBLIC RELATIONS REVIEW, 2009, 35 (04) : 376 - 381
  • [6] Youth perception towards 'New Malaysia' in the framework of community development in Peninsular Malaysia
    Ismail, Mohd Mahadee
    Nor, Mohd Sabri Md
    Adnan, Zatul Himmah
    [J]. GEOGRAFIA-MALAYSIAN JOURNAL OF SOCIETY & SPACE, 2019, 15 (04): : 274 - 287
  • [7] PERCEPTION OF THE PUBLIC TOWARDS SUSTAINABLE TECHNOLOGY FACILITIES IN REST AND SERVICE AREAS IN MALAYSIA
    Rahim, Shafie
    Rahman, Nur Izzati Abdul
    Neng, Chua Hong
    Khoiry, Muhamad Azry
    [J]. ENVIRONMENTAL ENGINEERING AND MANAGEMENT JOURNAL, 2021, 20 (01): : 97 - 108
  • [8] Public relations education in Britain: An historical review in the context of professionalisation
    L'Etang, J
    [J]. PUBLIC RELATIONS REVIEW, 1999, 25 (03) : 261 - 289
  • [9] Public Perception towards Waste-to-Energy as a Waste Management Strategy: A Case from Shandong, China
    Yuan, Xueliang
    Fan, Xiaohan
    Liang, Jiaxin
    Liu, Mengyue
    Teng, Yuqiang
    Ma, Qiao
    Wang, Qingsong
    Mu, Ruimin
    Zuo, Jian
    [J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2019, 16 (16)
  • [10] Public Perception of the Cultural Perspective towards Sustainable Development
    Idilfitri, Sabrina
    Rodzi, Nur Izzati Mohd
    Mohamad, Nik Hanita Nik
    Sulaiman, Suria
    [J]. ASIA PACIFIC INTERNATIONAL CONFERENCE ON ENVIRONMENT-BEHAVIOUR STUDIES (AICE-BS 2014BERLIN), 2015, 168 : 191 - 203
12345