Why do households forego high returns from technology adoption? Evidence from improved cooking stoves in Burkina Faso

Around 3 billion people in developing countries rely on woodfuels for their daily cooking needs with profound negative implications for their workload, health, and budget as well as the environment. Improved cooking stove (ICS) technologies appear to be an obvious solution in many cases. Indeed we find that users of a very simple ICS in urban Burkina Faso need between 20 and 30 percent less firewood compared to traditional stoves, making the investment highly profitable. In spite of these high returns and great efforts made by the international community to disseminate ICSs, take-up rates are similar to many other high-return innovations strikingly low; in our case a mere 10 percent. When exploring adoption decisions of households, we find suggestive evidence that a major deterrent to adoption is the upfront investment costs. They seem to be much more important than access to information, taste preferences, or the woman's role in the household. These findings suggest that perhaps more direct promotion strategies such as subsidies would help households to overcome liquidity constraints, and would hence improve adoption rates. (C) 2015 Elsevier B.V. All rights reserved.