Anomie as a Fundamental Concept of Social Theory in the Context of Modern Capitalism

This article is devoted to the problem of the relationship of modern social philosophy and economic knowledge. More specifically, we are talking about a combination of socio-philosophical and private science approaches to the study of certain processes of modern society. The state of society is described as "total anomy." This term goes back to the well-known concept of "anomy", developed and actively used by E. Durkheim. In this case, however, this is a much more general phenomenon, affecting all aspects of modern capitalist society and generating its systemic crisis. "Total anomy" implies the elimination of normativity as such and the replacement by its limitless alternativeness of both value preferences and forms of behavior. The development of this state is associated with the postmodern philosophy, which acts simultaneously as its reflection and its ideology. Such a situation does not mean, however, the "generative role" of the postmodern philosophy in relation to total anomy. The latter can be considered as a possible moment of the evolution of the capitalist system in general. The impact of total anomie on business organization methods is demonstrated, models of which are developed under the name "economy of impressions" or "funk business" by various management and marketing specialists, primarily representatives of the Stockholm School of Economics.