RETRACTED: A study on the development of the tourism e-commerce platform in small and medium-sized cities based on SWOT analysis - A case study of Ma'anshan city (Retracted Article)

被引:0
|
作者
Xu, Jihong [1 ]
机构
[1] Maanshan Teachers Coll, Maanshan, Peoples R China
关键词
Tourism E-commerce; platform; SWOT; strategic positioning; Ma'anshan City;
D O I
10.1177/0020720920930350
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
The tourism e-commerce platform is a new business model of tourism. By summarizing the domestic studies and the survey of the market of tourism e-commerce platform in Ma'anshan, this paper analyzes the problems involved in Ma'anshan's tourism e-commerce platform. And with the help of SWOT analysis, the development of tourism e-commerce platform shall adopt a reversible strategic positioning and some specific useful measures to develop Ma'anshan's tourism e-commerce platforms.
引用
收藏
页数:18
相关论文
共 49 条