Study on Visual Communication Design of Chinese Elements

Chinese traditional culture is a profound system. Chinese nation five thousand years of history and culture of the river, people create a rich and varied heritage and has a strong geographical characteristics and cultural symbols. Even modern information technology is highly developed today, the significance of the role played by these traditional cultural symbols of the more far-reaching, especially in the commercial adaptation of visual communication design works, the traditional cultural symbols inherent rich cultural heritage and deep aesthetics occupy an important position. At the same time, in order to comply with the requirements of international and cultural development of the times, the traditional Chinese cultural symbols must advance with the times, learn the essence of foreign culture in a wide range on the basis of traditional Chinese cultural symbols deep cultural heritage to flourish, so that contemporary visual communication design of icing on the cake. At the same time, we can not rest on its laurels forever, nor stylized and our modern visual communication design must ensure that the image on the basis of their own based on the local culture. And with the rich cultural connotation of traditional cultural symbols combine to make the traditional cultural symbols again reflect the value of innovation in modern visual communication design, to form a new Chinese characteristics visual design.