Sustainable Supply Chain Management Practices and Firm Performance: Evidence from Small and Medium Enterprises of Pakistan

The purpose of this research is to demonstrate if sustainable supply chain practices can lead to a positive corporate performance, in recent research internal efficiency has been emphasized over external effectiveness. This research explores two internal and two external management variables. Furthermore, the implications of Sustainable Supply Chain Management incorporation with regard to its related internal and external practices have not been explored in the literature with regards to developing countries and small and medium enterprises context. It is also noted that recognition of the economic benefits obtained from sustainability programs implemented can have managerial and practical implications but needs more evidences. Structural equation modelling approach is used for analysis whereby a theoretical model is adapted from previously published research. A purposive multi-industry approach to sampling was adopted to select environment friendly firms. After validity and reliability of data, the sample equation was analyzed using structural modelling for relationship effects. Firms can learn from the results to align their stance towards sustainable advancements as a competitive advantage.