Integrative Tourism Policy Development Based on Agro-Tourism In The City of Batu Malang East Java']Java Indonesia

This research investigates the implementation of integrative tourism policy base on agro-tourism and fungtion in strengthening of tourism stakeholder in City of Batu Malang East Java Indonesia. Integrative policies in the development of tourism is a very important variable in the development of a city. Development program of the tourism sector, based on the Medium Term Development Plan (RPJMD) 2012-2017 Batu, Batu directed as a center for international tourism based organic farming. Location of Batu located in the mountainous region, making it very feasible as agro tourist area. The results of this study, found that the development of agro-tourism visitors increased more than 300% on 2016. However, this increase was not accompanied by the maintenance of conservation land. Implementation of tourism development are still partial and less integrated among sectors. This research question is how the local government response to the integrative policies in the development of agro-tourism sector in the city. How local governments understood and implemented an integrated policy in the development of agro-tourism sector. The research focus in Batu City in East Java Indonesia. The research method used in this study is a qualitative method. The data collecting through observation, depth interview, Focus Group Discussion (FGD), and the use of secondary data. The conclusion of this study is that regulation, peasant, peasant community, content of regulation, and integrity affect the responsiveness of local government in the development of based on agro-tourism. Integrative policy can be effective with the engagement between the government sector, policy content, policy instruments, and community participation.