On the factors affecting the development of e-commerce in Vietnam: Case study of Lazada, Shopee, and Tiki

Vietnam is one of the countries that is adopting and bringing e-commerce into an important element, changing the behavior of users in Vietnam, bringing a new era in which people can use electronic device features to simplify shopping activities. The potential of e-commerce in Vietnam is undeniable. However, experts point out the fact that there is an inequity in cross-border online transactions between import and export with individual customers. Three e-commerce portals in Vietnam: Lazada, Shopee, and Tiki have been successful in the past few years, and they become the cases for this paper. The author applied some statistical test and concluded the results which indicate that in Vietnam market, e-commerce is playing a very good role in satisfying customer with its nature of advantages: making customer feel convenient, providing a better price, helping customers save time and so on. These advantages are what people in the era of technology and in the world that people have to work hard and have less time to go shopping looking for, making the benefit of e-commerce is undeniable. E-enterprises in the future should put emphasis on the factors of quality and benefit, provide customers with more quality products and services, enhance the promotion that would make customers want to pay money for that. In addition, Trust and Loyalty also contribute to the development of an e-commerce channel. (C) 2019 The Authors. Published by IASE.