Learning from the User: An Approach to Encouraging User-Generated Content within the Context of Social Media Communications

被引：0
|
作者：
Anger, Isabel [1 ]
Kittl, Christian [1 ]
机构：
[1] Evolaris Next Level GmbH, A-8010 Graz, Austria
来源：
DIGITAL ENTERPRISE AND INFORMATION SYSTEMS | 2011年 / 194卷
关键词：
Marketing; Web; 2.0; Social Media; Organisational Communications; User-generated Content;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Internet phenomena like Facebook or Twitter hold great potential for companies. The 21st century's social networks are platforms for the (semi) public exchange of information. For an organisation, taking an active part in these conversations means gaining more trust, co-shaping its own image and obtaining knowledge from user-generated content. User-generated content can help optimise processes and act as a testimonial for the organisation's services and products. This paper offers a conceptional process model facilitating external knowledge management within organisational communication measures in Social Media.
引用
收藏
页码：440 / 448
页数：9
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