EVALUATION OF THE SUPPORT OF ENTREPRENEURIAL COMPETENCES OF STUDENTS IN THE SUBJECT E-COMMERCE

One of the goals of many educational courses at various faculties, especially economic, is the development of students' entrepreneurship. It is usually practiced through various project-oriented tasks, including problems related to the use and development of social networks. Developing of students' entrepreneurship is also the primary objective of the course E-commerce on our faculty. This course combines theoretical knowledge and practical skills of students within practical exercises which aim is to create a functional e-shop. Students must look for business opportunities, understand economic processes, work within a team and be able to promote their ideas, strategies and procedures. Last but not least, they must not be afraid to present and to defend their solutions. This study examines how and with what value the solving of practical tasks contributes to develop skills associated with entrepreneurship. Means-end chain model and hierarchical value map approach were chosen as a method for exploration students' value cognition structure. Results prove that students are satisfied with active learning approach used in the E-commerce course and that their skills associated with entrepreneurship are supported.