Research on Problems and Countermeasures of City Marketing

被引：0

作者：

Zhang, Yi ^{[1
]}

机构：

[1] Inner Mongolia Univ Technol, Sch Management, Hohhot 010051, Peoples R China

来源：

COMPUTING AND INTELLIGENT SYSTEMS, PT III | 2011年 / 233卷

关键词：

Concepts; City marketing; Strategies;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

After illustrating some concepts related to city marketing, and clarifying distinctly the relationship between these concepts, the paper discusses about the subjects of city marketing and puts forward strategies of city marketing, including product strategy, pricing strategy, promotion strategy, competition strategy of city marketing.

引用

页码：268 / 275

页数：8

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