A Study on International CRM for Chinese Small and Medium-sized Enterprises

被引：0

作者：

Liu Baiyu

机构：

来源：

SYSTEM MANAGEMENT AND INFORMATIONIZATION OF CHINA SME: THEORY & PRACTICE | 2011年

关键词：

International CRM; small and medium-sized enterprise; marketing mix; potential customer; existing customer;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Customers are the valuable asset for every company. And it's even more valuable for small and medium-sized enterprises due to their smaller production scale and less customers. The company sometimes could not have normal operation even if one big customer turns away. So the Customer Relationship Management (CRM) is becoming increasingly important for these companies. Three steps are involved in overseas CRM: attracting potential customers, keeping existing customers, strengthening customer relationships.

引用

页码：318 / 321

页数：4

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