HOW TO USE EFQM FOR EXPLAINING IMPROVEMENT PROJECTS AND PROVIDING ROAD MAP

Surveying casual relationship among EFQM excellence model sub criteria could be a great help for managers to develop and explain improve routs in order to develop strategies so that they could provide the best road map. The main goal of this research is to identify causal relationships among sub criteriaemphasising on human resources. Human resource is the most effective factor in operation of companies and Automotive industry of Iran. To improve the key results of operation, the causal direction must be known in EFQM business excellence model. This job has done in 2001 by Eskildsen. The main problem of Eskildsen's research is that he just identified the causal relationships between criteria while to define improvement projects causal relationships among sub criteria must be studied. After conceptual models explainedand hypotheses of the research defined, data related to latent and observed variables werecollected through a questionnaire survey including 450 expertsin Director excellence and evaluators of Excellence Award in the automotive industry in Iran. For data analysis, we use a powerful technique like structural equation models. Research results and various goodness of fit indicators showed that the model has been fitted well.