Are consumers concerned about palm oil? Evidence from a lab experiment

被引:41
|
作者
Disdier, Anne-Celia [1 ]
Marette, Stephan [2 ]
Millet, Guy [2 ]
机构
[1] INRA, Paris Sch Econ, F-75074 Paris, France
[2] AgroParisTech, INRA, UMR Econ Publ, F-78850 Thiverval Grignon, France
关键词
Consumer information campaign; Experimental economics; Palm oil; Per-unit tax; Willingness to pay; FOOD; PREFERENCES; PRICES; CHOICE; PORK;
D O I
10.1016/j.foodpol.2013.09.003
中图分类号
F3 [农业经济];
学科分类号
0202 ; 020205 ; 1203 ;
摘要
A lab experiment evaluates the consumers' willingness to pay (WTP) for food products made with and without palm oil. Palm oil production induces environmental damages, and its consumption presents a health risk. However, the production of alternative oils raises land use issues. In the experiment, successive messages emphasizing the characteristics of palm oil and palm oil-free products are delivered to participants. Information has a significant influence on WTP when it underlines the negative impact of the related product. This effect is stronger for the palm oil product than for the palm oil-free product. The experiment also compares the welfare effects of two regulatory instruments, namely a consumer information campaign versus a per-unit tax. Because of the respective attributes of both palm oil and palm oil-free products, the information campaign improves welfare with a much larger impact than the tax. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码:180 / 189
页数:10
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