Strategies for Promoting Tourism Competitiveness Using a Hybrid MCDM Model

Numerous studies have focused on measuring tourism destination competitiveness (TDC). However, few studies have attempted to identify strategies for improving TDC, preventing decision makers from obtaining valuable cues for making accurate decisions to improve competitiveness. This study thus explores strategies for improving tourism competitiveness using a new hybrid MCDM model combined with DANP (DEMATEL-based ANP). An empirical case is presented to demonstrate the effectiveness of a new hybrid MCDM model combining DANP and VIKOR for evaluating tourism competitiveness to identify competitiveness gaps and explore strategies for improving tourism competitiveness based on the influential relation map. Decision makers should increase the priority of the cause criteria in advance, to successfully create a high TDC to achieve the aspired/desired levels.