Visual interference disrupts visual knowledge

We show that visual interference impairs people's ability to make use of visual knowledge. These results provide strong evidence that making use of stored visual knowledge-longterm memory of what things look like depends on perceptual mechanisms. In the first set of studies, we show that presenting visual noise patterns during or after hearing a verbal cue greatly reduces the effectiveness of the cue on a simple visual discrimination task. In the second experiment, participants were tasked with answering questions about visual features of familiar objects, e.g., verifying that tables have flat surfaces. Accuracy in answering visual, but not encyclopedic questions was reduced when viewing colorful noise patterns. This result is most parsimoniously explained by positing that judgments required activation of visual representations that were being interfered with when viewing irrelevant patterns. Although much of our conceptual knowledge may abstract away from perceptual details, knowledge of what things look like appears to be represented in a visual format. (C) 2016 Published by Elsevier Inc.