Integration of Sentiment Analysis of Social Media in the Strategic Planning Process to Generate the Balanced Scorecard

被引:1
|
作者
Roberto Grande-Ramirez, Jose [1 ]
Roldan-Reyes, Eduardo [1 ]
Aguilar-Lasserre, Alberto A. [1 ]
Juarez-Martinez, Ulises [1 ]
机构
[1] Natl Technol Mexico TecNM, Campus Orizaba,Oriente 9 852, Orizaba 94320, Veracruz, Mexico
来源
APPLIED SCIENCES-BASEL | 2022年 / 12卷 / 23期
关键词
strategic planning; sentiment analysis; social media; key performance indicators; balanced scorecard; TEXT MINING APPROACH; OPINION; REVIEWS; TWITTER; CLASSIFICATION; ANALYTICS; ENHANCE; CANCER; USERS; CARE;
D O I
10.3390/app122312307
中图分类号
O6 [化学];
学科分类号
0703 ;
摘要
Strategic planning (SP) requires attention and constant updating and is a crucial process for guaranteeing the efficient performance of companies. This article proposes a novel approach applied in a case study whereby a balanced scorecard (BSC) was generated that integrated sentiment analysis (SA) of social media (SM) and took advantage of the valuable knowledge of these sources. In this study, opinions were consolidated in the main dataset to incorporate sentiments regarding the strategic part of a restaurant in a tourist city. The proposed methodology began with the selection of the company. Information was then acquired to apply pre-processing, processing, evaluation, and validation that is capitalized in a BSC to support strategic decision-making. Python support was used in the model and comprised lexicon and machine learning approaches for the SA. The significant knowledge in the comments was automatically oriented toward the key performance indicators (KPIs) and perspectives of a BSC that were previously determined by a group of opinion leaders of the company. The methods, techniques, and algorithms of SA and SP showed that unstructured textual information can be processed and capitalized efficiently for optimal management and decision-making. The results revealed an improvement (reduced effort and time) to produce a more robust and comprehensive BSC with the support and validation of experts. Moreover, new resources and approaches were developed to implement more efficient SP. The model was based on the efficient coupling of both fields of study.
引用
收藏
页数:19
相关论文
共 50 条
  • [1] BALANCED SCORECARD INSTRUMENT OF STRATEGIC PLANNING
    Stefanescu, Daniela
    Silivestru, Maria
    [J]. ROMANIAN STATISTICAL REVIEW, 2012, (02) : 24 - 39
  • [2] Balanced scorecard in the integration of corporate strategic planning and performance: a literature review
    Laury, Hanni Alqili
    Matondang, Nazzaruddin
    Sembiring, Meilita Tryana
    [J]. 2ND TALENTA CONFERENCE ON ENGINEERING, SCIENCE AND TECHNOLOGY, 2020, 801
  • [3] A dynamic model of balanced scorecard to enhance strategic university planning process
    Hawari, Nurul Nazihah
    Tahar, Razman Mat
    [J]. 2015 INTERNATIONAL SYMPOSIUM ON MATHEMATICAL SCIENCES AND COMPUTING RESEARCH (ISMSC), 2015, : 361 - 366
  • [4] Significance of the balanced scorecard for strategic planning at Lufthansa
    Klingenberg, C
    [J]. BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 2000, 52 (01): : 67 - 71
  • [5] The Balanced Scorecard Applied to the Strategic Planning of Private Banking
    Patricio, Abad-Alvarado
    [J]. CIENCIA UNEMI, 2019, 12 (29): : 20 - 35
  • [6] STRATEGY IN ACTION: STRATEGIC PLANNING AND BALANCED SCORECARD IN OSID
    Silva Andrade, Inacilma Rita
    Araujo Frazao, Maria de Ftima
    [J]. REVISTA DE GESTAO FINANCAS E CONTABILIDADE, 2011, 1 (01): : 18 - 34
  • [7] Strategic planning and the balanced scorecard for faculty practice plans
    Rimar, S
    [J]. ACADEMIC MEDICINE, 2000, 75 (12) : 1186 - 1188
  • [8] Virtual collaboration strategic planning process using balanced scorecard and critical success factors
    Wahyudin, A.
    Widodo, W.
    Dwinanda, G. T.
    Megasari, R.
    [J]. 5TH ANNUAL APPLIED SCIENCE AND ENGINEERING CONFERENCE (AASEC 2020), 2021, 1098
  • [9] A framework for big data integration within the strategic management process based on a balanced scorecard methodology
    Alnoukari, Mouhib
    [J]. JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS, 2021, 11 (01): : 33 - 47
  • [10] A proposed framework for integrating the balanced scorecard into the strategic management process
    Nikolaos G. Theriou
    Efstathios Demitriades
    Prodromos Chatzoglou
    [J]. Operational Research, 2004, 4 (2) : 147 - 165