Using real options discipline for highly uncertain technology investments

被引:10
|
作者
MacMillan, IC
van Putten, AB
McGrath, RG
Thompson, JD
机构
[1] Univ Penn, Wharton Sch, Snider Entrepreneurial Res Ctr, Philadelphia, PA 19104 USA
[2] Wharton Entrepreneurial Programs, Philadelphia, PA USA
关键词
Discovery-driven planning; Real options; Uncertainty; Valuation;
D O I
10.1080/08956308.2006.11657356
中图分类号
F [经济];
学科分类号
02 ;
摘要
Existing methodologies offer little help in selecting among uncertain technology investments. However, Discovery Driven Planning in conjunction with Real Options Discipline allows managers to make aggressive investments while maintaining fiduciary responsibility. Discovery Driven Planning provides an effective way to plan investments when there is trite ambiguity about their prospects. Real Options Discipline yields a more effective selection method than is offered by standard net present value calculations, which tend to reject investments with high potential but uncertain outcomes. When combined, the two methodologies create an effective way of managing highly uncertain projects in order to capture their potential value while limiting costs.
引用
收藏
页码:29 / 37
页数:9
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