Ideological Consumerism in Colombian Elections, 2015: Links Between Political Ideology, Twitter Activity, and Electoral Results

被引:15
|
作者
Correa, Juan C. [1 ]
Camargo, Jorge E. [2 ]
机构
[1] Fdn Univ Konrad Lorenz, Fac Psicol, Edificio Corpoctr,Carrera 8 64-42,Piso 4, Bogota 110231, Colombia
[2] Fdn Univ Konrad Lorenz, Fac Matemat & Ingn, Bogota, Colombia
关键词
Twitter; Colombian elections; ideological consumerism; POLARIZATION; FREQUENCY;
D O I
10.1089/cyber.2016.0402
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Propagation of political ideologies in social networks has shown a substantial impact on voting behavior. Both the contents of the messages (the ideology) and the politicians' influence on their online audiences (their followers) have been associated with such an impact. In this study we evaluate which of these factors exerted a major role in deciding electoral results of the 2015 Colombian regional elections by evaluating the linguistic similarity of political ideologies and their influence on the Twitter sphere. The electoral results proved to be strongly associated with tweets and retweets and not with the linguistic content of their ideologies or politicians' followers in Twitter. Finally, suggestions for new ways to analyze electoral processes are discussed.
引用
收藏
页码:37 / 43
页数:7
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