Knowledge and Trust in E-consumers' Online Shopping Behavior

被引：16

作者：

Jiang, Jui-Chin ^{[1
]}

Chen, Chun-An ^{[1
,2
]}

Wang, Chih-Chien ^{[3
]}

机构：

[1] Chung Yuan Christian Univ, Dept Ind Engn, Chungli, Taiwan

[2] Nan Ya Inst Technol, Dept Informat Management, Chungli, Taiwan

[3] Natl Taipei Univ, Grad Inst Informat Management, New Taipei, Taiwan

来源：

PROCEEDINGS OF THE INTERNATIONAL SYMPOSIUM ON ELECTRONIC COMMERCE AND SECURITY | 2008年

关键词：

D O I：

10.1109/ISECS.2008.117

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Consumer trust is a critical enabler to the success of online retailing and knowledge is one important factor influencing the level of trust. However, there is no consensus on the relationship between knowledge and trust. Some studies argued a negative relationship between knowledge and trust while the others argued positive. This study discussed the relationship between knowledge, trust in online shopping, and the intention to go shopping online. The results revealed that knowledge is positively associated with trust and online shopping activities. In other words, people who know more about online shopping will trust and go shopping more online. Online retailing practice should make the public knowledgeable about online transaction security mechanisms to build users' trust in online shopping.

引用

页码：652 / +

页数：2

共 50 条

[1] The Impact of Knowledge and Trust on E-Consumers' Online Shopping Activities: An Empirical Study
Wang, Chih-Chien
Chen, Chun-An
Jiang, Jui-Chin
[J]. JOURNAL OF COMPUTERS, 2009, 4 (01) : 11 - 18
[2] E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland
Barska, Anetta
Wojciechowska-Solis, Julia
[J]. SUSTAINABILITY, 2020, 12 (12)
[3] The fundamental reasons of e-consumers' loyalty to an online store
Koo, Dong-Mo
[J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2006, 5 (02) : 117 - 130
[4] The role of consumers' trust in online-shopping
Grabner-Kraeuter, S
[J]. JOURNAL OF BUSINESS ETHICS, 2002, 39 (1-2) : 43 - 50
[5] The Role of Consumers' Trust in Online-Shopping
Sonja Grabner-Kraeuter
[J]. Journal of Business Ethics, 2002, 39 : 43 - 50
[6] An Examination of Consumers' High and Low Trust as Constructs for Predicting Online Shopping Behavior
Amoroso, Donald L.
Mukahi, Tsuneki
[J]. JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS, 2013, 11 (01) : 1 - 17
[7] The joint moderating role of trust propensity and gender on consumers' online shopping behavior
Chen, Yue
Yan, Xiangbin
Fan, Weiguo
Gordon, Michael
[J]. COMPUTERS IN HUMAN BEHAVIOR, 2015, 43 : 272 - 283
[8] A study of online shopping consumers' behavior
Liu, L
[J]. PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II, 2002, : 276 - 279
[9] A study of online shopping consumers' behavior
Liu, L
[J]. ISIM'2000: PROCEEDINGS OF THE FIFTH CHINA-JAPAN INTERNATIONAL SYMPOSIUM ON INDUSTRIAL MANAGEMENT, 2000, : 567 - 571
[10] Influence of consumers' perception toward online shopping on online shopping behavior
Asakawa, Okano Masami
Okano, Masao
[J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2008, 43 (3-4) : 292 - 292

← 1 2 3 4 5 →