Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore

被引:1
|
作者
Dhar, Suparna [1 ]
Bose, Indranil [2 ]
机构
[1] AIMA, Lodhi Rd, New Delhi 110003, India
[2] IIM Calcutta, Diamond Harbour Rd, Kolkata 700104, India
关键词
Outsourced IT project; Offshore; Project communication; New age technology; Communication effectiveness; INTELLIGENCE;
D O I
10.1007/978-3-319-45408-5_23
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
Effective project communication involves interaction with diverse stakeholders having varied organizational and personal backgrounds. For offshore IT projects, cultural, language, time and geographic gap poses challenge in communication. Extending use of new technology in marketing communication, this paper proposes a conceptual framework to use new technology to increase effectiveness of project communication for remotely executed projects. It posits that social media powered by ubiquitous access using mobile and cloud computing, enriched by data analytics helps assuage communication challenges experienced by IT projects executed from offshore.
引用
收藏
页码:207 / 211
页数:5
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