The effect of Chinese lunar calendar on individual investors' trading

被引:3
|
作者
Huang, Yin-Siang [1 ]
Chiu, Junmao [2 ]
Lin, Chih-Yung [3 ]
Robin [4 ]
机构
[1] Fuzhou Univ Int Studies & Trade, Fuzhou, Peoples R China
[2] Natl Sun Yat Sen Univ, Dept Finance, Kaohsiung, Taiwan
[3] Natl Yang Ming Chiao Tung Univ, Dept Informat Management & Finance, Hsinchu, Taiwan
[4] Univ Internas Batam, Dept Management, Batam, Indonesia
关键词
Lunar calendar; Trading activity; Trading profit; Social norm; Chinese culture; STOCK RETURNS; PAST RETURNS; SENTIMENT; MARKET; ATTENTION; HOLIDAYS; CULTURE; SUPERSTITION; LOTTERIES; DECISIONS;
D O I
10.1016/j.pacfin.2021.101694
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
We examine whether individual investors pay more attention to the stock market on auspicious days. We define an auspicious day as being on the Chinese lunar calendar, which is the common social norm in Chinese society. This norm is reflected in (i) more extensive and (ii) less profitable trading. Furthermore, this effect is heightened in cities with more elderly, more temples of the Wealth God, and more gambling sentiment. Individual investors' preferences for lottery-like and preferred stocks are essential mechanisms to explain our findings. We provide a first understanding of the effect of a social norm on individual investors' trading behavior.
引用
收藏
页数:18
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