Do Preference Reversals Disappear When We Allow for Probabilistic Choice?

被引:12
|
作者
Loomes, Graham [1 ]
Pogrebna, Ganna [2 ]
机构
[1] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England
[2] Univ Warwick, Int Inst Prod & Serv Innovat, Warwick Mfg Grp, Coventry CV4 7AL, W Midlands, England
基金
英国工程与自然科学研究理事会; 英国经济与社会研究理事会;
关键词
preference reversal phenomenon; probabilistic preferences; stochastic choice; PROSPECT-THEORY; QUANTITATIVE TESTS; RATIONAL CHOICE; DECISION-MAKING; RISK; UNCERTAINTY; MODEL; UTILITY; REGRET;
D O I
10.1287/mnsc.2015.2333
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The "preference reversal phenomenon," a systematic disparity between people's valuations and choices, poses challenges for theory and policy. Using a very general formulation of probabilistic preferences, we show that the phenomenon is not mainly due to intransitive choice. We find a high degree of regularity within choice tasks and also within valuation tasks, but the two types of tasks appear to evoke very different cognitive processes, even when the experimental environment tries to minimise differences. We discuss possible implications for modelling and eliciting preferences.
引用
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页码:166 / 184
页数:19
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