The Crisis Management of Chinese Enterprises in Multinational Operation

The multinational operation of Chinese enterprises face kinds of crises heavily, it's an issue unavoidable that how to find solve way from researching crisis for the transnational operations of Chinese enterprises. The article summarize and review some related theory on crisis management, analyze various crises that Chinese enterprises must face occurred in the overseas market on the basis of these theory, inquiry some problems such as the type of crisis the causes of the crisis, the crisis management mode, crisis influence aspects, and also learn the successful experience from western multinational companies managing crisis overseas, with full consideration to the differences in transnational business operation of the market build a more practical and reasonable Chinese enterprises operating overseas crisis management system model, including the crisis early warning model are built, Crisis response system and restoration system are perfected, talent training and tactics of public relations of crisis are introduced, analyses the progress of crisis management in the view of strategic management, the whole management mode more systematization and standardized, and stressed that transnational business should make full use of internal and external environment, pay attention to inner management of coordination and efficiency in the process of dealing with the crisis, at the same time, the article put forward constructive ideas to some details problems in the current crisis management of international corporations.