Marketing risk prediction based on the support vector machine

被引：0
|
作者：
Zhang, Yunqi [1 ]
Li, Jun [1 ]
机构：
[1] Cent Univ Finance & Econ, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 2008 INTERNATIONAL CONFERENCE ON E-RISK MANAGEMENT (ICERM 2008) | 2008年
关键词：
marketing risk; support vector machine; marketing risk recognition;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Marketing risk is a overhang problem in the action of enterprise marketing. How to identify marketing risk is a key to the management of marketing risk. Through making systematized learning and analysis on many creditable marketing information, using the thought of Support Vector Machine, it establishes the model of risk prediction and analysis. And then it gets the valuable information about category and the level of the risk, which supports the basis for choosing and making correct decision on risk management.
引用
收藏
页码：362 / 367
页数：6
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