Ethical and sociocultural aspects of creativity use in improving the quality of the environment

The article discusses the quality of the environment as a worth in conditions of the consumer population. It is shown that relationships between the consumer society and the nature have always been conflicting, and they stayed the same nowadays. Nevertheless, the quality of the environment for a long time having been the external value of the individual now becomes internalized, which he tends to increasingly assert and defend. Human economical and ecological well-being is not imagined without the high-quality environment as well as human future in general. Today the cultural-educational value and importance for becoming and development of the individual and society have become increasingly clear. In concordance with the example of Natural Park phenomenon the article discusses possibilities of creativity use in improving the quality of the environment as well as providing it with an additional, not only ecological and economical but also cultural and educational, value.