E-Commerce Marketing Model and Comparison of High Quality Agricultural Products in County Region: Based on the Case of Qingyang County Native Eggs

The concept of county region had put forward on the Party's 16th National Congress of China in the first time. Agriculture is the foundation of the county region economy. The e-commerce of agricultural products has important role to promote agricultural modernization. And e-commerce marketing is the key factor to promote the development of electronic commerce. This paper takes native egg as an example study e-commerce marketing model and comparison of high quality agricultural products in county region. To describes the status of production and sale for Qingyang native egg this paper analyzes e-commerce marketing models and their advantages and disadvantages. Finally, according to the analysis conclusion some suggestions are put forward for aquaculture enterprises and farmers to choose marketing models.