CHOOSING THE RIGHT SOUVENIR FOR THE PROMOTION OF TOURIST DESTINATIONS HOSTING SPORT EVENTS. THE CASE OF BRASOV, ROMANIA

被引：0

作者：

Candrea, Adina Nicoleta ^{[1
]}

Ispas, Ana ^{[1
]}

Hertanu, Andreea ^{[1
]}

机构：

[1] Transilvania Univ Brasov, Brasov, Romania

来源：

PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1 | 2011年

关键词：

mascot; promotion; sport event; souvenir; tourist destination;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Souvenirs, as part of the tourism industry, are known to bring benefits to both tourists - as a constant reminder of their holiday and of the visited places, and to host destinations - as a promotion tool but also in terms of revenues. Choosing the right souvenir for the promotion of tourist destinations hosting sport events is not an easy task, it involves identifying an attractive and authentic souvenir that reflects both the image of the destination and the features of the event. The purpose of this article is to identify the right mascot and types of souvenirs for the 2013 winter edition of The European Youth Olympic Festival so that they reflect the image and the attributes of Brasov, the host destination.

引用

页码：99 / 102

页数：4