Putting Everything in Context

In response to Casasanto, Brookshire, and Ivry (2015), we address four points: First, we engaged in conceptual replications of Brookshire, Casasanto, and Ivry (2010), not direct replications. Second, we did not question the validity of Brookshire et al.'s (2010) results, nor the similar findings of other researchers, but instead explained divergent findings within an integrated theoretical framework. Third, challenges to the construct of automaticity, including ours, were widespread, long before Brookshire et al.'s (2010) article. Fourth, the planned comparisons that we reported tested our theoretical claims and offered strong evidence for them.