IMPROVING CUSTOMER SERVICE USING LOGISTICS INFORMATION SYSTEMS

Computer and information technology has been utilized to support logistics for many years. Information technology is seen as a key factor that affects the growth and development of logistics. The order processing system is the nerve center of the logistic system. A customer order serves as the communications message that sets the logistic process in motion. The speed and quality of the information flows have direct impact on the cost and efficiency of the entire process. The power of logistics in achieving an organization's customer service goals and supporting customer satisfaction has received an increased amount of attention by the managers. In addition, the managers must be able to get the required information to be able to make important decisions. Thus, information systems that provide easy access to real-time data are needed to support the decision process.