Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

被引：4

作者：

Moorthy, Krishna ^{[1
]}

Salleh, Nik Mohamad Zaki Nik ^{[1
]}

Jie, Ang Xin ^{[2
]}

Yi, Chan Shu ^{[2
]}

Wei, Lau Shin ^{[2
]}

Bing, Loo Yian ^{[2
]}

Ying, Yee Zhao ^{[2
]}

机构：

[1] Xiamen Univ Malaysia, Sch Econ & Management, Jalan Sunsuria, Sepang 43900, Selangor, Malaysia

[2] Univ Tunku Abdul Rahman, Fac Business & Finance, Kampar Campus, Kampar, Perak, Malaysia

来源：

MILLENNIAL ASIA | 2021年 / 12卷 / 01期

关键词：

Theory of planned behaviour; technology acceptance model; electronic word-of-mouth; social media; domestic holidays; Malaysia; TECHNOLOGY ACCEPTANCE MODEL; WORD-OF-MOUTH; EXTENDED THEORY; BEHAVIOR; INTENTION; IMPACT; TRUST;

D O I：

10.1177/0976399620938503

中图分类号：

K9 [地理];

学科分类号：

0705 ;

摘要：

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

引用

页码：35 / 56

页数：22

共 50 条

[1] "Sharenting": A study of Malaysian parents' use of social media platforms
Hashim, Nor Hazlina
Kamarulzaman, Yusniza
Hasim, Marshina Juliza Mohd
Rahman, Nur Atikah A.
[J]. SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH, 2021, 13 (03): : 125 - 140
[2] Why Malaysian opt out domestic holidays for trips abroad?
Hafiz, M.
Aminuddin, N.
Jamaluddin, M. R.
Ismail, M. N. I.
[J]. THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH, 2015, : 167 - 172
[3] Millennials Use of Social Media in Product Innovation Purchasing Processes
Kijek, Tomasz
Angowski, Marek
Skrzypek, Adam
[J]. JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2020, 60 (01) : 9 - 17
[4] The use of social media technologies among Malaysian youth
Yusop, Farrah Dina
Sumari, Melati
[J]. 13TH INTERNATIONAL EDUCATIONAL TECHNOLOGY CONFERENCE, 2013, 103 : 1204 - 1209
[5] Social media brand perceptions of millennials
Helal, Guida
Ozuem, Wilson
Lancaster, Geoff
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2018, 46 (10) : 977 - 998
[6] Use of Social Media and Text Messaging Outreach in the Recruitment of Millennials into a Phase 3 Contraceptive Patch Study
Garner, Elizabeth
[J]. JOURNAL OF WOMENS HEALTH, 2016, 25 (04) : A14 - A14
[7] PERSONALITY PREDICTS NIGHTTIME BLOOD PRESSURE IN MILLENNIALS WITH HIGH SOCIAL MEDIA USE
Halbert, James D.
Wimsatt, Genevieve
Brown, Michelle
Jeong, Jin Hee
Shienko, Lilya
Miller, Ainsley
Dennis, Michelle
Kapuku, Gaston K.
Harshfield, Gregory A.
[J]. PSYCHOSOMATIC MEDICINE, 2020, 82 (06) : A79 - A80
[8] Emotions in the time of coronavirus: Antecedents of digital and social media use among Millennials
Beaudoin, Christopher E.
Hong, Traci
[J]. COMPUTERS IN HUMAN BEHAVIOR, 2021, 123
[9] Millennials' Media Use: It Is a Matter of Time
Botterill, Jacqueline
Bredin, Marian
Dun, Tim
[J]. CANADIAN JOURNAL OF COMMUNICATION, 2015, 40 (03) : 537 - 551
[10] Social media use for health, cultural characteristics, and demographics: A survey of Pakistani millennials
Ittefaq, Muhammad
Seo, Hyunjin
Abwao, Mauryne
Baines, Annalise
[J]. DIGITAL HEALTH, 2022, 8

← 1 2 3 4 5 →