Evaluation Studies on Mobile Marketing Capabilities of Traditional Service Industry

被引：0
|
作者：
Du Juan [1 ]
Xiong Xia [1 ]
Zheng Qiyan [1 ]
机构：
[1] Changchun Univ Technol, Sch Business Adm, Changchun, Peoples R China
来源：
TECHNOLOGY FOR EDUCATION AND LEARNING | 2012年 / 136卷
关键词：
Traditional Service Industries; Mobile Marketing Capabilities; Fuzzy Comprehensive Evaluation;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Mobile marketing research levels in traditional service industries are relatively low. In this paper a new Evaluation Index System of mobile marketing capabilities was prompted based on previous studies and assumptions. The Evaluation Index System has been divided into three categories including information standards, conception standards and customer standards. Fuzzy Comprehensive Evaluation method has been used in this paper to study the mobile marketing capabilities of Traditional Service Industries.
引用
收藏
页码：371 / 377
页数：7
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