Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market

被引：19
|
作者：
Schreyer, Dominik [1 ]
Schmidt, Sascha L. [1 ,2 ]
Torgler, Benno [1 ,2 ,3 ]
机构：
[1] WHU Otto Beisheim Sch Management, Ctr Sports & Management, Erkrather Str 224a, D-40233 Dusseldorf, Germany
[2] Ctr Res Econ Management & Arts, Brisbane, Australia
[3] Queensland Univ Technol, Sch Econ & Finance, Queensland Behav Econ Grp, Brisbane, Qld, Australia
来源：
JOURNAL OF MEDIA ECONOMICS | 2017年 / 30卷 / 01期
关键词：
TELEVISION BROADCAST DEMAND; STADIUM ATTENDANCE; PROFESSIONAL FOOTBALL; AUDIENCE DEMAND; PATRIOTISM; RATINGS; SUPERSTARS; ECONOMICS; MATCH;
D O I：
10.1080/08997764.2017.1281818
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This article adopts a comprehensive 2-step approach to dissolve recent confusion regarding the role of game outcome uncertainty in the TV demand for international team sports. Analyzing the German TV demand for 457 international football games broadcasted during 6 Federation Internationale de Football Association World Cups and 5 Union des Associations Europeennes de Football European Championships and 287 international games played by the Germany national football team, this study reveals that solely the demand for friendly games is affected by increasing uncertainty regarding the expected game outcomes.
引用
收藏
页码：31 / 45
页数：15
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