An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China

This article points out that the promotion and popularization of "Internet +" and mobile terminals make rural e-commerce a new way of agricultural development in China. At the same time, the state is constantly introducing new policies from the reform level and financial level to give rural e-commerce strong support. Under this background, this paper makes some analysis and discussion on the development of rural e-commerce, using the methods of literature analysis and empirical analysis, and puts forward some reasonable suggestions on the development of rural e-commerce in the future.