Comparisons of sales modes for a fresh product supply chain with freshness-keeping effort

被引：100
|
作者：
Yang, Lei [1 ]
Tang, Ruihong [1 ]
机构：
[1] South China Univ Technol, Sch Econ & Commerce, Guangzhou 510006, Guangdong, Peoples R China
来源：
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW | 2019年 / 125卷
基金：
中国国家自然科学基金;
关键词：
Channel selection; Fresh product; Consumer preference; Freshness-keeping effort; Game theory; DETERIORATING INVENTORY; CHANNEL; COORDINATION; INFORMATION; ONLINE; PRICE; MANAGEMENT; CONTRACTS; DECISIONS; CHOICE;
D O I：
10.1016/j.tre.2019.03.020
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper develops a supplier-retailer fresh product supply chain under three sales modes: retail mode, dual-channel mode, and O2O (Online-to-Offline) mode. For each mode, the optimal pricing and freshness-keeping decisions are investigated. It is shown that, in decentralized systems, the dual-channel mode could outperform the O2O mode for the supplier, while the retailer prefers O2O mode to retail mode and dual-channel mode. Under coordination, the O2O mode brings the highest supply chain profit; for consumer surplus, the dual-channel mode is not always better than the retail mode, but is always inferior to the O2O mode.
引用
收藏
页码：425 / 448
页数：24
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