A Partial Information Sharing Incentive Pricing Model with Demand Uncertainty in Dual-Channel Supply Chain

In this paper the information-sharing incentive problem with uncertain demand is studied, one manufacturer with electronic direct sales and two retailers in dual-channel supply chain under the electronic commerce environment. The partial information sharing incentive pricing model with demand uncertainty in dual channels is built, which is based on the price discrimination strategy to prompt retailers to share their private demand information. By the optimal solution and game equilibrium analysis to the partial information sharing incentive model, the following results are drawn from the partial information sharing incentive model in dual-channel supply chain: the valid conditions of partially sharing uncertain demand information, the stable equilibrium conditions of the price discrimination strategy, and the coexistence conditions of coordinating between traditional channels and electronic channels.