Design of Graph Neural Network Social Recommendation Algorithm Based on Coupling Influence

With the explosively growing amount of online information, recommender system becomes an important tool to help users efficiently find their desired information. In this paper, we propose a Graph Neural Network Social Recommendation Based on Coupled Influence by analyzing the social influence of 2-level friends (CI-GNNSR). First, we mine the user's historical rating information and second-degree social information. Then, to learn the feature representation of users and movies, multiple Graph Attention Networks (GAT) are used to model the user-movie Graph and social network Graph. Our algorithm uses an attention-based memory network to learn the interest influence representation between users and their collaborative friends, which can distinguish the related factors among different users' friends. The experiment results show that CI-GNNSR enhances the accuracy of recommendation by considering users' social influence factors from multiple perspectives.