Reconsidering early US public relations institutions: An analysis of publicity and information bureaux 1891-1918

被引:1
|
作者
Myers, Cayce [1 ]
机构
[1] Virginia Tech, Dept Commun, 181 Turner St NW,101 Shanks Hall,Mail Code 0311, Blacksburg, VA 24061 USA
关键词
D O I
10.1016/j.pubrev.2016.08.005
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the United States popular press' representation of publicity and information bureaux from 1891 to 1918. Specifically this study discusses these bureaux' relationship with the press, use by governments, role in political campaigns, and function within non-profit organizations. Publicity and information bureaux are an important part of public relations history and identity because they represent the departmentalization of PR within organizations. Implications for PR historiography are discussed. (C) 2016 Elsevier Inc. All rights reserved.
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页码:766 / 775
页数:10
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