Speed-to-Fashion: Managing Global Supply Chain in Zara

被引：6

作者：

Carugati, Andrea ^{[1
]}

Liao, Raffael ^{[2
]}

Smith, Pernille ^{[3
]}

机构：

[1] Univ Aarhus, Aarhus Sch Business, Dept Business Studies, DK-8000 Aarhus C, Denmark

[2] Natl Chengchi Univ, Grad Inst Technol & Innovat Management, Taipei 11623, Taiwan

[3] Aarhus Univ, Arhus Sch Business, Aarhus, Denmark

来源：

2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3 | 2008年

关键词：

supply chain; Zara; fashion industry;

D O I：

10.1109/ICMIT.2008.4654593

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The apparel industry is one of the most globalised industries, with 23.6 million workers in over 20 countries. The market characteristics in this industry are short product lifecycles, high volatility, low predictability, and a high level of impulse purchase, making such issues as quick response of paramount importance. This paper will focus on Zara, the largest and the most successful chain of Inditex a renown apparel company based in Spain, to explore it as a successful business model in service innovation.

引用

页码：1494 / +

页数：2

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