This paper offers a new perspective to explain how and why the U.S. federal government pursued a policy agenda that from the early-1990s promoted homeownership as the preferred housing tenure of choice for low-income households. Using policy design theory (Schneider & Ingram 1997), this paper argues that the social constructions of homeownership, low-income households, and the private mortgage industry were instrumental in the development of policies to increase low-income homeownership. The benefits associated with homeownership, based on long-standing norms around success, stability, and the American Dream, justified government interventions to increase access to private mortgage markets for low-income households. This policy stance, however, did nothing to assist households with maintaining homeownership for the long term. The social constructions embedded in the rationales and implementation of these policies contributed to their failure to sustain homeownership and realize its benefits for low-income homeowners.