Applicability of Customer Relationship Management in E-banking in Tanzania Banks

The adoption of e-banking has become a necessity for the banks that wish to maintain their market share as well as retain its customers. The purpose of this paper is to explore the applicability of Customer Relationship Management (CRM) in Electronic banking (e-banking), focusing on how this new technology has change the ways customers interact with the financial service provider. However the adoption of e-banking is not often an obvious decision. The author explores at CRM's applications, success and its failure as well on its effects of its applicability. The author pinpoints development factors of e-banking in Tanzania in relation to CRM applicability and its problems. The paper is concluded with general suggestion of CRM applicability in Tanzania banks in relation to electronic banking (e-banking)