We propose that experiential personal construct psychotherapy demands therapist creativity in engaging clients, beginning with the initial diagnosis and continuing through the entire therapy process We suggest a number of ways of enhancing therapist creativity in the therapy room. We discuss making time for aloneness, seeking particular Kinds of interactions with others, fantasizing having a passion for one's work, trying on roles, exposing oneself to literature and the arts, leading a balanced life, reducing time pressures, making judgments, focusing on process, and seeing client growth. Finally, we consider creativity in the life of the therapist beyond the therapy room. We explore how the therapist's desire to be a part of life-changing psychotherapy mandates the personal pursuit of creativity.