Research from the perspective of resource orchestration on digital ecosystem

Since digital technologies have brought opportunities for marginal enterprises to rise, it deserves attentions from the academia about how marginal enterprises reconfigure ecosystems. This thesis has a case study of Duch Group (Duch) in 3D printing from the perspective of resource orchestration. It deeply investigates the dynamic process of how marginal enterprises reconfigure the ecosystem by digital technologies and attain the core position. It is found that themarginal enterprises, adhering to the "point-line-surface" principle, successively reconfigure the manufacturing process, industry chain and ecosystem by implementing actions of structuring, bundling and leveraging on the key resources such as digital technologies to attain the core position. This research benefits both academics and practitioners by contributing to cumulative theoretical developments and by offering practical insights.