Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction

被引：61

作者：

Ozer, Leyla ^{[1
]}

Gultekin, Beyza ^{[1
]}

机构：

[1] Hacettepe Univ, TR-06800 Beytepe Cankaya Ankara, Turkey

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2015年 / 22卷

关键词：

Mood; Satisfaction; Impulse buying tendency; Marketing; Impulse buying; PURCHASE; EXPERIENCE; DISTANCE; TRAITS; STATES;

D O I：

10.1016/j.jretconser.2014.10.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this study is to investigate the influence of impulse buying tendency and pre-purchase mood on impulse buying. The study further considers the effect of impulse buying on post-purchase mood. In this context, this research examines how pre-purchase mood affects post-purchase mood, with customer satisfaction as a mediating variable. The results reveal that consumer impulse buying tendency and pre-purchase mood encourage impulse buying positively. In addition, it is found that impulse buying has no influence on post-purchase mood. Moreover, satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood. (C) 2014 Elsevier Ltd. All rights reserved,

引用

页码：71 / 76

页数：6

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