Dimensions of small business performance from the owner-manager's perspective: a re-conceptualization and empirical validation

Owner-managers make decisions and manage their firm as governed by the manner in which they conceptualize or conceive' performance for themselves and their firm, rather than being governed by researchers' and experts' conceptualizations of small business performance. On the basis of survey data obtained from 433 Canadian small businesses, this study aims at a deeper understanding of what owner-managers conceive performance to be, and to what extent this conception is determined by their objectives and social influences.