Analysing public relations education through international standards: The Portuguese case

被引：3

作者：

Goncalves, Gisela ^{[1
]}

Spinola, Susana de Carvalho ^{[1
]}

Padamo, Celma ^{[1
]}

机构：

[1] Univ Beira Interior, Commun & Arts Dept, P-6200001 Covilha, Portugal

来源：

PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 05期

关键词：

Public relations education; Undergraduate studies; Graduate studies; Portugal;

D O I：

10.1016/j.pubrev.2013.07.020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences. (C) 2013 Elsevier Inc. All rights reserved.

引用

页码：612 / 614

页数：3

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